Blizzard Entertainment
PRODUCT: World of Warcraft
LENGTH: 30
TITLE: Deadly Dancer/Summer Glau
OPEN ON Summer Glau, close up, doe-eyed. Head resting on arms, hands tucked into the opposing hand’s sleeve. Peaceful.
SUMMER: Hi, I’m Summer Glau and I’m a Rogue.
Suddenly, Summer pulls two wicked blades from her sleeves and slashes at the camera.
Cut to video game with Rogue performing an acrobatic, dual-wielded attack on a monster.
Summer high kicks and slashes with blades, then stares at camera.
SUMMER: As a dancer, my body’s a finely tuned instrument.
Summer punctuates the statement by thrusting both blades toward camera.
Cut back to in-game Rogue dropping monster twice its size and walking away casually.
SUMMER: It’s not the swordsman...or even the swords.
She drops both blades—loudly.
SUMMER: It’s the weapon wielding them.
Summer cartwheels forward, high kicking directly into the camera.
Cut to game with Rogue sneaking up to a monster from behind and turning invisible.
Summer in a fighting stance, hands empty, then slowly zooming in on her face.
SUMMER: (whispering) So listen closely, and maybe you’ll hear me coming…or not.
Slowly, her concealed blade comes into view.
Shot of Rogue coming out of stealth and backstabbing a brutal looking monster.
SUMMER: I’m Summer Glau and I’m a Rogue. (beat) What’s your game?
Cut to World of Warcraft box slamming down.
VO: World of Warcraft
Cut to graphic URL WWW.WARCRAFT.COM
VO: Try it free at warcraft.com. Rated “T” for Teen.
Wrote World of Warcraft content for the Blizzard Insider newsletter. Game teasers, item descriptions, game mechanics.
Wrote TV ads for World of Warcraft “What’s Your Game” campaign - not produced. Mr. T link below goes to aired ads, for reference. Sample ad with Summer Glau below.